The design of a logo is a creative marriage of the message the organisation wants to portray and the target audience. Memorable and conspicuous logos have longevity and should remain synonymous with company growth.
Get it right and the image becomes not just a logo but a Brand Mark because it works in and out of context to the product/company.
Today's consumer world is marketing driven and to be a successful player the logo has to occupy this space with concrete foundations.
3D logos are an efficient and credible embodiment of a marketing message. Communication is immediate and the branding imprint well defined and powerful. The decision for a 3D logo is not merely an aesthetical question - it is a strategic investment to bring in business, a definite statement of intent that the logo owner commands a presence in the marketplace.